The NBA keeps expanding, as shown by the huge contract extensions being handed out—like the recent one for Phoenix Suns guard Devin Booker, which could pay him up to \$75 million per year. While the NBA continues to hand out massive deals, that doesn’t mean the WNBA isn’t making strong progress of its own.
Beyond salaries, the WNBA is experiencing significant growth thanks to a new generation of stars like Caitlin Clark, Angel Reese, and Paige Bueckers. Bueckers, in particular, has had a standout rookie season, earning a spot on the All-Star team. She recently spoke about her sneaker preferences and even received a response from one of the NBA’s all-time greats.
“I love a pretty shoe,” Bueckers said. “…I actually let Azzi choose my shoes. She chose the color.” While Bueckers does have a partnership with Nike, it seems as though Golden State Warriors star Steph Curry has visions of her joining his brand at Under Armour.
“Well….sounds like @currybrand is in your future then 👀,” Curry commented under the post. While Under Armour wasn’t really a big basketball shoe brand before Curry’s arrival, he’s since bolstered them up, signing De’Aaron Fox and Davion Mitchell as a part of the Curry Brand.
Landing Bueckers would be massive for the Curry Brand and Under Armour, as she’s already becoming one of the faces of the WNBA. With players like her and Clark becoming so popular, landing Bueckers won’t come easily, even if Curry is behind it.
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